Welcome to the world of luxury travel where no two experiences are the same. While for one traveller, it could be a private multimillion-dollar cruise around the Arctic on a famous yacht. For another, it could be having their favourite Michelin-starred chef flown in to prepare a meal in a Bedouin tent in the middle of the Sahara. “Today’s luxury traveller seeks more depth of understanding and immersion into local culture than ever before. People don’t just want to see — they want to participate,” says Taruna Seth, founder and vice-president of Pearl Luxe Travels — a boutique travel company specialising in luxury travel experiences. And those in search of such experiences are willing to pay top dollar for them.